Build a better Optical & Optometry brand — Join Partners+
Cross icon
What is Partners+.
Partners+ is an ambitious high scale optical and optometry branding co-op designed to keep your practice strong, independent and 100% your own.

What we do.

You take care of your patients, we take care of all the branding, marketing, website management, SEO, social media, newsletter, e-commerce and more — you know, the fun stuff!
Brand Power
Harness the strength of a trusted, premium brand to elevate your business presence and credibility in your market.
Luxury Optical
Access a curated selection of luxury optical brands, including your own private label, to elevate your practice to new heights.
Win The Internet
Our highly ranked website is proven to enhance customer experience, increase online bookings and drive in-store sales.
Marketing
Benefit from our targeted marketing strategies tailored to boost your visibility, attract new patients, and keep your practice top-of-mind in your city.
Partners Community
Become part of a thriving community of optical professionals, fostering collaboration, sharing insights, and supporting each other's growth and success.
No Royalty Fees
Enjoy the simplicity and affordability of our pricing structure, with a low flat fee that ensures transparency and predictability in your business expenses.

We're focused on better.

At The Optical. Co, we're dedicated on supporting the next generation of independent optical and optometry practices through the power of shared branding and marketing.
We invite you to schedule a call and see how joining Partners+ will be the best business decision you will ever make.
By clicking Send Message you acknowledge and agree to the Terms of Service
Thank you! - We'll be in touch soon.
Oops! Something went wrong while submitting the form.
Optician in optical lab analyzing eyeglasses. Photo credit: GLCOWoman wearing a trial frame at the optometrists office
Frequently Asked Questions
Do you still have questions?
Get in touch
Arrow Right Icon
Is Partners+ an optometry or optical franchise?
Plus icon
What is included in my Partners+ membership?
Plus icon
Who is Partners+ best suited for?
Plus icon
What is an optical branding co-op?
Plus icon
Is Partners+ a buying group or doctor's alliance?
Plus icon
Build a better brand
with Partners+.
Partners+ is an ambitious high scale optical and optometry branding co-op designed to keep your practice strong, independent and 100% your own.
Partners+ logo