Making optical easy.

The Optical. Co Partners+ program is supporting the next generation of independent opticals and optometry practices.

Happy optician smiling on stool wearing luxury sunglasses. Photo credit: Article One

Happy person with big smile wearing Andy Wolf luxury eyeglass frames from The Optical Co

What is Partners+.

Partners+ is an ambitious high scale optical and optometry branding co-op designed to keep your practice strong, independent and 100% your own.

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What we do

What we do.

You take care of your patients, we take care of all the branding, marketing, website management, SEO, social media, newsletter, e-commerce and more — you know, the fun stuff!

Partner benefits

Brand Power

Harness the strength of a trusted, premium brand to elevate your business presence and credibility in your market.

Luxury Optical

Access a curated selection of luxury optical brands, including your own private label, to elevate your practice to new heights.

Win The Internet

Our highly ranked website is proven to enhance customer experience, increase online bookings and drive in-store sales.

Marketing

Benefit from our targeted marketing strategies tailored to boost your visibility, attract new patients, and keep your practice top-of-mind in your city.

Partners Community

Become part of a thriving community of optical professionals, fostering collaboration, sharing insights, and supporting each other's growth and success.

No Royalty Fees

Enjoy the simplicity and affordability of our pricing structure, with a low flat fee that ensures transparency and predictability in your business expenses.

We're focused on better.

At The Optical. Co, we're dedicated on supporting the next generation of independent optical and optometry practices through the power of shared branding and marketing.

We invite you to schedule a call and see how joining Partners+ will be the best business decision you will ever make.

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Optician in optical lab analyzing eyeglasses. Photo credit: GLCO

Woman wearing a trial frame at the optometrists office

Frequently Asked Questions

Do you still have questions?

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Is Partners+ an optometry or optical franchise?

Partners+ is a branding co-op — We do not take any royalty fees and don't tell you how to practice. We offer brand licensing opportunities for high end opticals and optometry practices that want to grow their businesses.

What is included in my Partners+ membership?

Each membership is custom tailored to the needs of your practice. Membership benefits include; local marketing, website management, content marketing, social media, e-mail newsletter, private label eyewear, access to luxury eyewear brands, optical board management, brand management training, digital solutions, e-commerce solutions, buying power, practice management strategy, network, mastermind community and much more.

Who is Partners+ best suited for?

Our program is tailored to Opticians, Optometrists and Ophthalmologists who are dedicated to building a high-end luxury optical practice. Whether you are starting a new practice or have an established business, Partners+ can help ease the burden of branding, website and marketing expenses.

What is an optical branding co-op?

Members of a branding co-op use shared branding, social media, e-commerce and website marketing collectively to help grow their practice. Harnessing the power in numbers, this allows our members to focus on taking care of their patients and is designed to keep optical sales in your practice while reducing excess expenses for your business.

Is Partners+ a buying group or doctor's alliance?

Partners+ members have access to key partnership discounts as well as our community mastermind network.

Build a better brand
‍with Partners+.

Partners+ is an ambitious high scale optical and optometry branding co-op designed to keep your practice strong, independent and 100% your own.

Get started

Schedule a call